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With a partner, students will choose a type of product to investigate for a month-long project. Using television, radio, print, and Internet sources, students will investigate how the product is advertised. Next, students will create a market research survey to determine which brand is preferred by their peers and why. Students will use graphs to illustrate the gathered data. After analyzing the results of the data, students will create an advertisement for the winning product in the form of a poster and a tri-fold brochure. Since students have discovered what the preferred brand is for a particular product, they will need to persuade their parents to buy this product for them by writing a letter to them. As a conclusion to the project, the partners will create a commercial for the preferred brand that will be performed for the class and video taped. All of the rubrics are included. Based primarily for grades 5-9.